đȘ Hook Types: The First 3 Seconds That Make or Break Your Video
Before someone watches your contentâŠ
Before they comment, DM you, or click your linkâŠ
They have to stop scrolling.
Thatâs what a hook doesâand it has 3 seconds or less to hit.
If you miss the hook, nothing else matters.
No matter how good your caption is.
No matter how valuable the offer is.
No hook = no shot.
Below are 6 types of hooks that top affiliates use to freeze the scroll, keep attention, and drive $1K commissions.
đ 1. Emotional Hook
This hook hits the viewer in the gut.
You're speaking to pain, fear, frustration, or hope.
âYouâre one post away from quitting your job.â
âMost people will never escape the 9â5âand hereâs why.â
âI used to think Iâd be broke foreverâŠâ
Why it works:
Itâs personal.
Itâs raw.
It makes people feel seenâand people donât scroll away from something that understands them.
âł 2. Urgent Hook
This is about speed, scarcity, and consequence.
âYouâre already late.â
âIf you wait too long, this wonât work anymore.â
âThis opportunity disappears in 72 hours.â
Why it works:
People fear missing out. Urgency creates motion.
Motion leads to clicks, comments, and commissions.
đ 3. Visual Hook
The first frame of your video is the visual hookânot the words, not the caption.
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Start mid-sentence
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Flash bold text on screen
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Show something weird, unexpected, or extreme
Example: You appear on screen whispering with â$1K while I slept?â flashing in red.
Or: You show your affiliate dashboard blurred out with âWant to see this?â over it.
Why it works:
The eye catches what doesnât belong.
Weird = pause = watch time.
â 4. Question Hook
Youâre asking something that the viewer answers in their head before they can scroll away.
âWhat would you do with an extra $1K per week?â
âEver wonder why youâre not making money online?â
âHow long have you been watching content like this and not moving?â
Why it works:
Questions break passive scrolling.
They demand a responseâinternal or out loud.
đ„ 5. Movement Hook
This is pure motion in the first second.
You sit up.
You turn the camera.
You flip a light switch.
You walk into frame.
You hit them with a fast cut.
âLet me show you something.â Camera pans.
You appear mid-sentence, already talking.
Why it works:
The brain is wired to track motion.
Still = dead. Movement = engagement.
đ« 6. Negative Hook
You hit the viewer with something unexpectedâsomething that triggers.
âAffiliate marketing doesnât work⊠unless you do this.â
âMost of you will scroll past this and stay broke.â
âHereâs why I stopped promoting ClickBank.â
Why it works:
Negativity is magnetic.
We want to defend, debate, or investigate.
Which means we stay longer.
And that means your content performs harder.
đ Combine, Rotate, Test
One post might use an emotional hook.
Another might use movement + urgency.
The more you post, the better your hooks get.
The better your hooks get, the faster your content performs.
The faster it performsâŠ
the sooner that $1K hits.
But hereâs the truth:
A hook is just the start.
The system behind the scenes is what turns attention into income.
đ Want to Automate the Machine Behind the Hook?
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- Maximize every piece of content you create so it continues to bring in sales long after you post it
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- Turn your affiliate link into a round-the-clock revenue driver
- Break past plateaus and keep increasing your commissions month after month
- Replace guesswork with a clear, repeatable process for scaling and automating your success
đŻ Your Next Move:
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